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Archive for the tag “McLaren”

Alexander Sims touches new heights

Following a strong 2011 season, in which he scored a win and four podium finishes in the GP3 Series, plus an F3 win at Silverstone, Britain’s Alexander Sims was recently contracted to the prestigious McLaren Young Driver programme. We talk to him about that – and about his recent ascent of Mt Kilimanjaro, a climb that enabled him to raise £8,000 for the Henry Surtees Foundation.

John Watson – part 2

In the second segment of our three-part interview with John Watson, MBE, originally recorded for http://speed.com, John looks back at his two sensational USGP wins for Marlboro McLaren – at Detroit, in 1982 and then Long Beach in 1983 – and reflects upon his love for Watkins Glen. He also talks about the art of overtaking – something at which he excelled throughout his career.  To see a complementary photo album to this video, together with detailed captions, log on to http://speed.com/thewindsorjournals

Martin Whitmarsh – part 4

In the final segment of our four-part interview with the Team Principal of Vodafone McLaren Mercedes, Martin Whitmarsh, we look back at that brilliant win for Jenson Button in Canada; and, with changes already taking place in the aero department at McLaren (the departure of John Iley, plans for a new wind tunnel at the MTC), we look ahead to 2012

Martin Whitmarsh – Part 3

In the third of our four-part conversation we conducted for http://www.Speed.com with the Team Principal of Vodafone McLaren Mercedes, Martin Whitmarsh, we talk about “The Product” – the F1 “show” in its latest form – and about the 2011 season:  with three wins apiece,  Jenson Button and Lewis Hamilton helped VMM to second place in both World Championships.

Martin Whitmarsh – part 2: “‘Less is more’ is no longer acceptable….”

In Part 2 of my interview with Vodafone McLaren Mercedes Team Principal, Martin Whitmarsh, we talk about F1’s global TV profile and about the old F1 catchphrase that has worked for so many years:  “Less is more”.  Does that still apply in 2012 and beyond?

 

 

Martin Whitmarsh on the USGP and “promoting the brand”

On behalf of Speed.com I spoke yesterday with Martin Whitmarsh about a number of matters of import.  As ever, he was both lucid and candid.  Here, in the first part of our conversation, we talk about the USGP and about promoting the F1 brand in new regions.  The location:  the minimalist – immaculate – offices of the Norman Foster-designed McLaren Technology Centre, near Woking, Surrey, England.

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