Martin Whitmarsh on the USGP and “promoting the brand”
On behalf of Speed.com I spoke yesterday with Martin Whitmarsh about a number of matters of import. As ever, he was both lucid and candid. Here, in the first part of our conversation, we talk about the USGP and about promoting the F1 brand in new regions. The location: the minimalist – immaculate – offices of the Norman Foster-designed McLaren Technology Centre, near Woking, Surrey, England.