One of the established (but very New Media-friendly) F1 sponsors (Allianz Your Cover) has created a nice-looking competition for on-line fans to win a VIP trip to the 2012, July 6-8, Santander British Grand Prix. What I like about this competition – apart from its Twitter focus – is that it goes much further than the standard “luck of the draw” aspect: to qualify for the excellent prize (worth £6,000) you must complete a series of online challenges to test your skill and knowledge.
The competition will launch via Twitter on Monday, June 18 @YourCoverUK. There will be five “laps” of challenges over seven days (at 10:00 UK each day); as a part of that, contestants must also try to predict the result of next weekend’s European Grand Prix at Valencia.
Winners will receive two VIP Paddock Club tickets to the British GP, with unprecedented viewing of the circuit, Paddock Club access to the pit lane plus five-star catering throughout the days. Other prizes include an F1 collection hooded track top from the F1 store: (http://f1store.formula1.com/stores/f1/products/product_details.aspx?pid=47477). For more details see the @YourCoverUK Twitter feed. I’ll tweet out a few reminders next week, too.